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as much as you can about diamonds.
trust your eye. If something about a diamond doesn't look quite right,
around and compare.
the actual price you are paying, not the percent of discount. Large
discounts indicate higher mark-ups.
quality and price together for value. Diamond prices vary drastically
with quality differences. A cheap price is not always a bargain.
for a written and signed appraisal of the diamond's quality on your
jeweler's letterhead with your purchase. Ask them to use the GIA grading
about extra charges such as labor to set the diamond, ring sizing
charges, appraisal charges, charges to solder together an engagement and
wedding band and factor them into the total cost. Is there an additional
discount if you purchase a man's and ladies ring together? Do they offer
insurance? If so, how much is it? If you are financing, what are the finance
is their guarantee? Find out if the diamond will be set on the premises.
Is there someone there who is knowledgeable about jewelry repair if you
should have a problem? How quick can they give you service?
friends and family where they have purchased jewelry, and whether
they have been happy with their purchase.
your diamond from someone you trust--someone who will be there to help
you in the future if you have any questions or problems with your jewelry.
Do not buy from anyone you do not trust, especially if the deal sounds too
good to be true.
you will own this diamond for the rest of your life. Buy a diamond you
will be proud to give and pass down through the generations of your